Aw, man, come on.
I love Rally’s burgers. Especially the Big Buford. And now they’ve changed it for what they’d like me to think is the better.
First, some background.
One of my favorite college courses was the advertising class I took with Dr. Vijay Krishna. At the time, Rally’s had a television campaign going where they’d show close-ups of their burgers lasciviously dripping condiments. When Dr. Krishna told us one day that he didn’t like those commercials because he thought they were gross, a girl in the class and I explained to him that the commercials were very effective because they made your mouth water. And they did. Every time I saw one of those commercials, I wanted a Rally’s hamburger.
(And why did I never ask that girl out? She stood up for hamburgers!)
Dr. Krishna had never been to Rally’s, so he had us all meet at the one in Clarksville for our next class. We all ate burgers and fries while taking notes at the tables outside, and I think he was newly convinced by the burgers and the commercials.
And that’s what I’ve always loved about Rally’s (in addition to their amazing fries) — the toppings are so juicy and fresh without being sloppy. My favorite burger there is the double-decker Big Buford, which has lettuce, tomatoes, onions, pickles, mustard, ketchup, lettuce, and cheese.
I always get mine without pickles and mustard, because I don’t like those things. At all.
So anyway, Rally’s has decided to “improve” the Big Buford, and I’m more than a little crestfallen after trying the results.
The big offender is the new giant “gourmet bun,” which totally overpowers everything else because it’s just too much bun.
When I tried one today, the first thing I tasted was … pickles! Even though I’d ordered it without them. So I took them off and tried another bite, only to find that all of the flavors I usually get from a Buford were muted by all that bread. Even the trademark crunch of the onions was lessened.
Oh, Rally’s. Why did you have to ruin a good thing?
Maybe the next time I go, I’ll see if I can order it without pickles, without mustard, and on a regular, normal bun. Do you think they’d do that? If not, I’m afraid the Buford and I will have to go our separate ways … forever.
It’s been almost two hours, and I swear I still taste all that bread in my mouth.